Category: Communication

Communication: MONEY news, information and insight. Listen to and view MONEY Personal and Finance videos. Learn more about companies, corporations, business, finance communications including currenct media and press releases. Social Media Communications platform. Financial Content – Financial Information – Financial Advertising.

www.money.ca

James Dean
money.ca
www.money.ca

MONEY.CA is highly ranked on yahoo google bing and youtube and is popular with social media, Canadian financial consumers and is a favorite of The Advisor Channel. MONEY represents Canadian money at the highest level. MONEY online is the destination place for the average Canadian who needs to make, save and preserve more of their hard earned wealth. We are most proud of the fact that we are a friend of, associated with and are considered a darling business firm focused on Canadian financial literacy. All of our products and services are focused on money, personal finance and financial literacy. While money concentrates on providing a simple line of business in the realm of financial advertising we endeavor to engage and facilitate exchange of knowledge and power with and to Canadian’s.

Our products and services are simple and obvious in nature with a narrow minded aim to provide good, timely and actionable news, information, insight and advice.

Welcome to The MONEY Network and the growing MONEY Vertical that is helping the average Canadian bring up the mean for all the right reasons.

MONEY.CA online with over 10,000 new, unique visitors monthly and growing exponentially.

Money Magazine in print at Chapters Indigo Smith Books Coles and other fine retail establishments. Money Magazine is also available online in magazine format with ISSUU.COM

The Money Newsletter a monthly electronic communique that is well receive by over 10,000 CASL approved subscribers known as loyal MONEY Members.

Money Media we are partnered with the top 10 world class press and media organizations with considerable and unique free access to media and resources.

Money Video from concept to creation and production MONEY Video creates top quality financial content for internal purposes and outside sales.

The Money Show for Television is on TV 2 times daily, 7 days a week in 4 provinces in Canada with regular ‘same channel – same time’ scheduling.

MONEY is online – in print – in the media – with video – and on television. What more do you want? Let us know how we can improve and how we can get MONEY working for you.

As a continuous theme we are always and connecting the dots between MONEY and the 12 core areas of personal finance.

investments – insurance – mortgages – tax – trust and estate planning – financial planning – credit
budget and savings – business – real estate – finance – financial literacy

Advertise, Sponsor – Contribute or Promote with MONEY and be recognized as a champion of Canadian Financial Literacy and an elite social sponsor.

James Dean

Toronto

416-360-0000

[email protected]

Free Andex Chart Offer with MONEY.CA

James Dean
Andex Chart - Free
Free Canadian Andex Chart – Buy one – Give one offer with MONEY.CA

Andex Chart – Free Canadian Andex Chart Handout with purchase of Money Membership. MONEY.CA online – Money Magazine to the door step and the monthly Money Newsletter to the desktop.

Buy MONEY Membership at $30.00 per annum and get a free current edition Canadian version Andex Chart Handout. When you buy one you give one – an older version will go to a child, student or teenager as an act of kindness toward Canadian Financial Literacy.

[email protected]

http://money.ca/promotions/andex/

Attendees of The Financial Show will receive a Free 2014 Canadian Andex Chart at the reception desk.

 

 

Financial advertising, marketing and sales without the 56% google inefficiency.

James Dean

Google admits that advertisers wasted their money on more than half of internet ads

By  http://qz.com/author/zwenerflignerqz/

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.

That uncertainty reached a new high this week, as Google announced that 56.1% of ads served on the internet are never even “in view”—defined as being on screen for one second or more. That’s a huge number of “impressions” that cost money for advertisers, but are as pointless as a television playing to an empty room.

This is not a big revelation. The web metrics company ComScore reported last year that 46% of online ads are never seen. Spider.io, an ad fraud company acquired by Google in February, has pointed out that a large portion of ads are “viewed” only by robots, revealing that one botnet of 120,000 virus-infected computers viewed ads billions of times, running up the tab for advertisers without offering them the human eyeballs they sought.

Still, the acknowledgement by a heavyweight such as Google that ad viewability is a problem could shake up the industry by delaying possible IPOs of ad companies and requiring new ways for advertisers to gauge the effectiveness of their ads.

The nineteenth-century retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In this case, it’s the obviously the half that pays for ads which are never seen, and now advertisers are looking for new tools to figure out which those are.

It’s worth noting that Google made this acknowledgement of the deficiency of the model it has profited richly from while also offering a new model to advertisers: In July it introduced its Active View product, which measures only viewed ads.

Reputation Management in Canada

James Dean

[Canadian National News] Opponents skeptical after Rob Ford's post-rehab speech  Reputation Management in Canada – Rob Ford famous mayor of Toronto is now in the fight of his life and political life. It will be a landslide in one way or the other.

People, businesses, politicians and governments need reputation management for many reasons and there are all types of mistakes, gaffs, errors, errors in judgement and faux pas.

It really would be great to fix mistakes, reverse negative actions, take it all back, say my bad and in the case of most Canadians have a simple and meaningful apology and move on.

Everyone can make a mistake but not everyone can apologize sincerely. REPUTATION.CA in Toronto makes its living from investor relations, customer service and fixing problems as a go to in-house contingency and crisis management team. In person, online and throughout the Internet people may get a bad rap or want to change a real or perceived reputation.  If you are not in trouble and don’t need their help it is called marketing and when you know you need help to remove negative comments, bad reviews or worse call or email the fine smart people at REPUTATION.CA Think twice before you act or act badly in person, in writing or online. Checking your personal or company reputation online is a matter of fact and business both large and small are taking notice.

James Dean

 

Mindset

Laurie Lee

 

Mindset

Definition:  A fixed mental attitude or disposition that predetermines a person’s responses to and interpretations of situations. 

What is your mindset around money?

Here are five quick questions, answer them truthfully.  Then ask yourself is my debt a result of circumstances or poor decision making.

  • Are you honest with yourself and/or your spouse about your financial purchases?
  • Are you hiding on-line shopping purchases?
  • Do you have a secret account?
  • Are you justifying purchases that are really not necessary?
  • Are you using shopping as an outlet to make yourself feel better?

The emotions that are tied to money can be very overwhelming.    Before you tackle your financial situation, take a deeper look at why you are in the financial position you are.  I am a firm believer that most debt occurs for one of two reasons: 1. Circumstances; or 2. poor decision making. 

Bad Luck

Sometimes, really bad stuff happens to really good people and it does not matter how financial savvy you are, or how great the communication is between spouses, or how fantastic you are at managing your finances you can still end up in financial trouble.  The people who are in financial trouble due to an unforeseen circumstance (for example the loss of an income because of an ill child) just need some clear, helpful support, an advocate and a plan and they will be back on their feet financially in a short period of time. 

Bad Planning

Poor decision making however is repeated over and over until you learn new habits and change your mind set when it comes to finances.  The current financial trend is to adopt an attitude of:

  • “I deserve”
  • “Debt is the new norm”
  • “I will pay off my student loans later, for now check out my new i-phone !”

     

Having a credit limit is not your money, having a student loan is not your money, a credit card is not your money.  Until the mindset changes, whether it is coming from, I deserve, or I will always be in debt, it is very difficult to change one’s spending habits. 

 

Look at Money Differently

If you truly want to be put yourself on the path to financial freedom then treat the money you have earned from your paycheque as your income, that’s it.  Treat all other forms of credit as the banks’ money, which you will HAVE to pay back with interest, and interest, and more interest, until you are very old, leave the country, or file for bankruptcy, (right student loans are not including in bankruptcy).  OR you can start right from the beginning with a success mindset and do not carry this debt to begin with.

Success Story

Yes with a little discipline, the right mind set, and a clear picture of what you want you can set the tone for a life of financial success.  Take my client “John.” I started working with him when he was only 19.  He was attending university and had two large student loans.  He had a clear (albeit ambitious) financial goal: no debt when he graduated from university.  We worked together to develop a plan to give him the best chance to achieve his goal: we divided up his student loan into needs, books/rent/travel, expense to and from school, food etc…  The plan included $40 spending money per week for all other events/activities and the remainder was never used.  After three year of university he took one year off and work his #@# off, following the same plan, $40 per week for entertainment and following the budget for food etc…. Four years later after implementing the plan he had graduated and he continued to follow the same plan while working in his field.  Only six months after graduating we celebrated that he was debt free, all student loans paid for.  What a success story!  He has an amazing well-paying job in his field, and no debt.   Why did he succeed?  He had the right mindset and a clear goal!

Money is such a personal issue and we all carry our history when it comes to financial successes and failures.  You cannot change your past but with the right mindset around money your future can be a financial success.  Always wanting more, and never feeling that you have enough has everything to do with changing your mindset not your finances.   Having a grateful heart and being thankful can change your outlook on your finances and your future.  Take control of your money, don’t let money control you!

Laurie Lee

Goodcents Co.

 

Financial Advertising

James Dean

MEDIA Release: NEWS FOR MONEY – FINANCIAL ADVERTISING

It’s not a newsflash to understand that marketing and advertising are important and meaningful facts of life. There are many economic indicators that we judge are standard of living by including, new home sales and automobiles by example. Advertising is another key indicator of how things may go in general. People both in and out of the financial world often say “How are the markets?”. We want to say in reply How goes your marketing? Everyone somewhere is doing better than some one else at any time in the same very same field or market. Differentiation is the new norm and specializing companies will yield greater value and market share.

Advertising is important and Financial Advertising even more so. It will be the first indicator that shows the pre-season is warming up to the idea it is time to keep up with the Dows and the Jones, surpass them, succumb to them or wind down.

It is the Season for Financial Advertising and this year looks to be a grand one in deed. Canadian Financial Services is doing well, starting off with the Canadian economy, stable banking system and positive outlook.

More and more financial companies are getting the idea slowly that advertising and marketing is not what their grandfather’s generation did. It’s all new and exciting with a whole new generation both online and mobile and totally social.

Less than 5 years ago most executives had no idea about social media and may have caught up to websites and email just now. This next generation has heard that video killed the radio star and now expects nothing less. The “tell me in 1 minute or less” generation is here and the convergence of these multi-media lead to one thing a younger and more sophisticated, savvy customer.

“The message is the media”. And to that extent we agree as Canadians. MONEY will go one step further and deliver it to those who want, warrant and need it most and in the manner, time and method they best prefer.

The Great One – Wayne Gretzky said: “Go to where the puck will be”.

People will be drawn to MONEY in many ways and the BRAND is a natural and beyond compare. Learn more about MONEY Financial Services Advertising and Marketing, learn more about attracting and retaining your exact target market.

The MONEY Vertical is a multi-directional financial campaign that makes sense and pays dividends it is affectionately known as The 5 Pronged Marketing Attack.

MONEY.CA

Toronto, Canada

416-360-0000

The Mortgage Killer – Mortgage and Real Estate Seminar Toronto

James Dean

The Mortgage Killer-Canadian Mortgage and Real Estate Seminar Nov. 13

Media Release: News for “The Mortgage Killer” Mortgage Seminar Toronto Airport Marriott.

November is Financial Literacy Month here is your chance to learn more about mortgages and debt financing from a 40 year veteran that knows more, tells all and shows the dedicated few that want the facts, the proof and the truth about mortgages, financing, interest rates and contracts.

“The average Canadian pays too much interest”.

Charles S. Bell covers the basics and deals with the serious issues of debt reduction and mortgage elimination with tried and true methods that have proved to make, save and preserve millions of hard earned dollars for the average Canadian over the many years working with one client at a time.

Join “The Mortgage Killer” for a one night only in NOVEMBER pre-scheduled Mortgage Seminar at The Toronto Airport Marriott Hotel on Wednesday November 13, 2013 at 7:15 pm.

The small print is put into precise focus and the fuzzy math that most people don’t read or understand is carefully interpreted and explained for the benefit, privilege and advantage of the average Canadian.

There are so many variables and offerings that have can have many complex issues when it comes to money, credit and financial contracts and obligations. Finally it is the person and the circumstance with best case scenarios and forward moving plans that make for a more enjoyable home ownership and balanced life.

An excellent source for an Investment Seminar or Financial Seminar this Real Estate Seminar is brought to you by MONEY at no cost or low-cost as a valuable education worthy course and money saving Mortgage Seminar.

http://www.marriott.com/hotels/maps/travel/yyzot-toronto-airport-marriott-hotel/

Learn more… R.S.V.P. Register online or call to attend!
Wednesday, November 13, 2013 at 7:15 pm
http://www.themortgagekiller.ca/
1-800-789-1011 x227
416-626-8143
[email protected]

MONEY-CA.COM Stand on Guard for Thee

James Dean
Me and My Money - MONEY CA
Me and My Money – MONEY-CA.com Stand on Guard for Thee

MONEY CA – money.ca a Canadian website often confused because of the .ca many North Americans confuse the CA for California State in the United States of America. In fact the .ca is the Canadian international brand for websites recognized worldwide and CIRA the Canadian Internet Registry Association registers and administers Canadian sites in Canada.

This letter, communication and challenge are put out there to not only recognize MONEY-CA as Canadian but to let popular search engines like yahoo google and bing accept us as a distinct nation and county that has its own currency.  Often times Canada a lower populated country beside the Americans is geographically larger than the U.S.

The American economy is considered to be much larger because of it’s population and a large tax paying base of citizens. Canada small, quiet and cool a nice place to visit one of the greatest places on the earth to live. Canadians do have a highly skilled work force are often influenced by America and Americans. Canada is in fact a world player and a G8 nation with an abundant amount of natural resources that many other countries envy.

MONEY.CA is the online destination place for money, finance and financial literacy for many Canadians, Americans and International followers.  Without goal tending and red tape MONEY.CA should and ought to be placed and ranked highly on any world-wide search engine or listing. Yaho0 google bing and youtube along with a few other social media companies like Facebook, Twitter and LinkedIn are considered to be the Internet where you are supposed to find good, important and relative information based on your search request.

MONEY.CA and money-ca.com are one in the same and the message is clear here we are and welcome to MONEY.CA Truly we accept all denominations of money and people. The way we go about our business to get your attention when Search Engines fail to do their job and rank top sites with good content high. When goal tending and pay for service enters the picture then greed and not service are the winners.  Find us any way you can and when you do make a marker, create a favorite and tell others in person or online that MONEY.CA is here and where not moving off the Internet or out of Canada. And so the next time you see any of our sites that crawlers miss we can be found in the places that you would in fact most likely look.  MONEY.CA is the main benefactor of important prominent keyword sites like MONEY-CA.com CA-MONEY.COM Canadian-Money.com and Money-Canada.com stand on guard for thee both locally across Canada and throughout the world we should be found at our usual address and placed prominently and according.

MONEY.CA number one on yahoo google bing and youtube including others is the only goal for MONEY to be found and not lost for any reason. Follow our trend to the top for getting better quality content and information to you, your money and your local search engine crawler.

 

 

 

 

www.money.ca the online destination place for Canadians their money, personal finance and financial literacy

James Dean
me and my money
me and my money

MONEY a big important and meaningful subject, a lot to cover for anyone in any way shape or form. Where do you start with with a purposefully designed website like MONEY.CA. The money namesake is a great start and “Canadian Money as a focus would be a great place to begin. Not to cover everything and be all to everyone the most common ideas and concepts are central. Personal Finance everyone has it in common, it may be the difference of planning to have money and having to live without it.

Many people may be blessed with wealth and inheritance but good judgment is not often passed down with money. So if you just inherited the farm, won the lottery or are like the most of us and have to use our good judgement and rely on hard work then this is the place for you.

Whether you are a new immigrant to Canada, a student or a seasoned advisor you can still tune in to learn more. MONEY.CA online is on a continuous odyssey of learning, sharing and growing. Canadian Financial Literacy is an important area that needs attention; many have tried and more have talked about and little impact is made and the gaps still grow wider and even more unattainable.

This is Money Canada Limited’s raison d’etre to grow as a smart profitable organization that helps more  Canadian’s succeed in the local economy for a better and higher standard of living for more people sooner. To get involved and donate or contribute or collaborate learn more at [email protected] or go to money.ca and simply tell others about a grass roots movement set to catch a-fire.

MONEY CA – CA MONEY

click-to-call from the web

 

 

Together or Apart

Laurie Lee

 

Together or Apart?

 

Do you keep your money to yourself, the old what’s mine is MINE or do you share your finances and the responsibility with your partner?  This is a great conversation starter, which often evokes a highly emotional response.

 

Over the years I have met with couples and in the process of discussing values and personal /financial goals, there has come that awkward, frightening moment when I present the completed twelve month budget.  The responses have been memorable in the situations where each partner is keeping their finances separate.  I have shared in the sorrow, disbelief, and sheer panic as the full financial picture is revealed.  Honesty and openness is a must when dealing with finances as a couple.   I have come to the opinion that the most successful way to manage your finances as a couple is to utilize each other’s strengths and to make a plan where each person is held accountable.

 

Some people truly are not the least bit interested in finances and will live in a world of denial where they honestly do not know how, when or even IF the bills are paid!  You can ask them their mortgage interest rate or how they paid for their last vacation and they will just shrug because they have no idea.

 

So what is a success strategy that has been proven to work over and over again?  Both partners in the relationship have to take responsibility.

 

If you are not the one responsible for the finances (you know who you are) then here are your strategies for success which will reduce the questions and the arguments:

 

  1. Show your appreciation towards the one who is managing the finances;
  2. You MUST make yourself aware of the financial Goals.
  3. Know what the budgeted weekly amounts are for groceries, etc., and what account you access that money from.

 

For those of you managing the finances here are your success strategies:

 

  1. Have a system in place so your partner can easily access all the information without causing you stress.
  2. Have one account just for groceries, and spending money. Transfer in the weekly or bi-weekly amount into an account that each person can access with their debit cards. There is definitely NO overdraft protection attached to this account!  This is the easiest and most successful method I’ve seen.

 

My recommendation to all couples: discuss and plan who is going to be responsible for which bills, and to have a system in place that makes this a simple task.  Secrecy will not produce financial results; and living in ignorance will only result in frustration for one or both of you.

 

The solution? Teamwork and using each other’s talents.  I have client’s using this method for success.  The husband transfers money into both a savings accounts and a spending account (groceries and other expenses).He ensures that the bills are paid on time.  It doesn’t matter if 95% of these transactions are automatic debit: it still counts because he has taken ownership!!! The wife does the grocery shopping and takes out the spending money for the week for both of them.  They have agreed on set goals and each of them is motivated and feeling involved and appreciated.

 

The moral of this story?  Couples that work together planning and managing their financial future are the most successful, financially, and in their relationship as well.  Together or apart: you decide.

 

Laurie Lee

Goodcents Co.