Rebranding
Unsurprisingly, this Canadian loyalty program has gotten a facelift as part of the rebranding. They have said goodbye to the old orange Aeroplan logo and instead focused on a new one that better aligns with Air Canada’s design and image.
Further rebranding includes a change in terminology. Instead of collecting Aeroplan miles, we will now be collecting Aeroplan ‘points'. The term miles will now be retained only for those with elite status.
Speaking of status, the former Air Canada Altitude program has been rebranded to the Aeroplan Elite Status. There are five tiers: 25k, 35k, 50k, 75k, and Super-Elite. Each tier has its own specific qualifications and benefits including priority check-in, preferred pricing when redeeming Aeroplan points, free checked luggage, lounge access, and more.
Continued points relationship
One of the biggest concerns was how the takeover would affect American Express Membership Rewards cardholders and their ability to transfer points to Aeroplan.
Well, it’s good news. American Express Cardholders can transfer points at a 1:1 ratio which is the same as the original points structure. This is a huge relief to many as transferring Amex points to Aeroplan is typically lauded as being the most lucrative use of your points.
New American Express Aeroplan cards
When Air Canada announced that TD would be the primary credit card issuer on the new program people wondered if that would be the end of the Aeroplan partnership with Amex. Well, as indicated above, that is not the case. In fact, Aeroplan and Amex are getting even closer with the release of brand new Amex Aeroplan credit cards.
Final word
We waited for the changes to come and there you go, the red carpet has been rolled out and the ribbon has been cut. From a new look and lingo, to completely new cards, American Express has dished out some serious perks and rewards for Aeroplan cardholders. With a decent accelerated earning rate, travel perks and annual bonuses, you’ll enjoy much more than just that on your next trip!
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